What we're thinking about👇🏼

Turns out, 80% of early-stage YC founders are posting on LinkedIn, often weekly, using real growth stories and data to build connections and credibility. We studied founder habits from YC Winter Cohort ‘24 to make sense of who’s doing what—and if posting on LinkedIn is still an untapped channel.

There's a lot of talk from journalists to marketers that this has been the hardest advertising year ever. Some blame the the 2024 election which has already collectively spent $10B, but are the two really connected?

Hitting carrying capacity isn't a failure but a signal that your growth model needs adjustment. To overcome this, focus on attracting new users with updated messaging, reducing churn, pushing for annual plans, and expanding into new markets or verticals. Addressing these factors can help you continue scaling even when user growth slows.

Are you still using 100% real humans? Might be worth seeing if AI humans might be worth adding to your creative planning.

Are you planning on discounting into Q4? Need to hit those big growth numbers. We've all been there. Dive into see whether the data is on your side here.

While consumer sentiment shows a promising rebound, the macroeconomic environment remains challenging for both consumers and businesses. Rising consumer debt, involuntary churn, and constrained spending suggest that marketers need to remain vigilant. Balancing optimism with value-driven strategies will be key to weathering this economic uncertainty.

We analyzed hiring trends and compensation for marketing roles across 59 YC startups, highlighting a focus on lower salaries with significant equity offerings for early-stage positions.